Brand rivalry is not a new thing and presently, Indian bike segment is witnessing open rivalry of Bajaj and Royal Enfield. Bajaj has come up with its Dominar bike to enter the 350cc segment of bikes and demand for such bikes is on a rise.
Presently, the main player of this segment in Royal Enfield and Bajaj is leaving no stone unturned in letting its potential customers know that its Dominar is better than bikes of Royal Enfield.
Bajaj has released three “Haathi Mat Paalo” ads to make fun of Royal Enfield bikes and the ads are receiving a lot of attention among audiences. The first ad portrayed the difficulty faced by Royal Enfield bikers if they have to apply sudden breaks. The second ad is about the matter of cold start while the third one deals with the issue of steep climb.
Here’s the first ad:
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Check out the second ad:
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Watch the third ad:
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There is no doubt that Bajaj is aggressively marketing its Dominar and taking it head to head with Royal Enfield as it wants to make a dent in Royal Enfield’s market share. However Rajiv Bajaj, the CEO of Bajaj, stated that there is no rivalry. In his words,
“Those who want slow bike, can ride Royal Enfield. Those who want fast, powerful bike can ride Dominar.”
While this is what Mr. Lal of Royal Enfield said,
“When one succeeds in a segment, others try to enter and take a bite. Of course, there will be competition but we are not worried. This segment is not open for anyone to simply enter and walk away with the market. One has to be the opposite of what the market leader is.”
Well, we have to admit that ads are definitely funny.
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